The Missing Link in Your Sales Strategy:

How to Set Appointments with New Clients, Without Cold Calling

A few months ago, I had a conversation with a friend who works in sales. He has been in the game for over 15 years and has witnessed all the changes in how sales teams operate. But there was one thing he said that stuck with me: “I just can’t keep up with cold calling anymore. It’s exhausting, and it feels like the results just aren’t there like they used to be.”

I could hear the frustration in his voice. The constant hustle of dialling numbers, facing rejection, and trying to get through to the right person. It’s draining, especially when you’ve been doing it for years. What used to be a mainstay in sales strategies is now becoming a less effective and time-consuming task. If you’re in sales, chances are you’ve felt the same way.

Cold Calling or Social Selling

Cold calling is no longer a reliable tactic, but that doesn’t mean new business appointments are out of reach. The game has changed, and so has your approach to booking meetings with new clients.

Let me tell you a story about how this shift in sales strategy is necessary and achievable with the right tools.

The Old Way of Doing Business: Cold Calling and the Struggle for New Leads

Imagine this: You wake up, grab your coffee, and start your day. It’s time to make calls. Hundreds of calls. Some go unanswered, others lead to voicemail, and a handful get through but are ultimately rejected. All that effort— and at the end of the day, you’re left with little to show for it. Sound familiar?

No time for cold calls. 

For years, this was the traditional method of filling a sales pipeline. However, with so much noise in the marketplace, people no longer have the time to entertain cold calls. Buyers are more informed, selective, and demanding to reach. Salespeople find themselves burnt out and frustrated, but with no apparent way out.

And that’s where things start to change. You no longer have to settle for that kind of grind.

The Modern Approach: Automating Appointment Setting with Data-Driven Insights

That’s where Social Runner comes into play. It’s like a breath of fresh air for your sales strategy. Imagine being able to book appointments with high-quality leads without the hassle of cold calling. What if you could identify the right prospects and automatically schedule meetings with them?

Here’s the best part: Social Runner not only automates the appointment-setting process but also starts with a customized plan that’s tailored to your business goals. This is a far cry from the traditional, hit-or-miss cold calling method. The journey begins with strategy and planning before the data-driven approach takes over.

Start with a Plan and Set Your Goals

Before anything else, it’s essential to define your objectives and clearly understand who you want as your new clients. With Social Runner, you won’t be flying blind. A dedicated project manager works closely with your team to develop a clear plan that’s aligned with your goals. Together, you’ll define:

  • The Ideal Client Profile: Who are you trying to reach? Which industries, company sizes, or decision-makers make the most sense for your business?
  • Target goals: What kind of growth are you aiming for? Do you require a specific number of appointments per month, or are you aiming for a more extensive pipeline over time?
  • Message and positioning: What message resonates best with your ideal prospects? Social Runner helps craft a messaging strategy that connects your services with their needs.

Then, Let Social Runner and the Data Take Over

Once the plan is in place, Social Runner shifts with their software on  LinkedIn into data-driven mode. Here’s where the magic happens. By analysing key data points—such as industry trends, company size, employee count, and contract renewal dates, Social Runner targets the right prospects for your business.

  • Automated LinkedIn Outreach: Social Runner automatically targets, connects with, and engages leads that meet your criteria.
  • Personalized Engagement: The messaging is personalised by the well-informed project manager, ensuring each outreach resonates with the prospect’s specific needs, challenges, and opportunities.
  • Lead Qualification: As leads engage, Social Runner tracks their activity and measures their interest. When a lead responds positively or shows interest, Social Runner automatically moves the conversation forward by scheduling meetings and providing the next steps.

Why Social Runner Works: A Smarter, More Effective Strategy

Let’s discuss why this approach works so well. Cold calling may have been effective in the past, but it’s becoming increasingly outdated. Today’s buyers are more informed—they conduct their research before engaging with a salesperson. And with more buyers being inundated with sales pitches every day, cold calling feels like a waste of time. It’s also not scalable.

On the other hand, Social Runner takes a data-driven and automated approach to targeting leads, which is both efficient and effective. Instead of wasting time with cold calls to people who might not be interested, you’re connecting with people who already require your services.

By focusing on quality over quantity, you spend less time on the phone and more time building genuine connections with leads who are ready to discuss solutions. And that’s when you start to see results.

Why Social Runner Works: The Power of a personal approach with Data and Automation

Let’s discuss why this approach works so well. Cold calling may have been effectual in the past, but it has become outdated. Today’s buyers are more informed—they conduct their research before engaging with a salesperson. And with more buyers being inundated with sales pitches every day, cold calling feels like a waste of time. It’s also not scalable.

On the other hand, Social Runner takes a data-driven approach to targeting leads, which is both efficient and effective. Instead of wasting time with cold calls to people who might not be interested, you’re connecting with people who already require your services.

By focusing on quality over quantity, you spend less time on the phone and more time building genuine connections with leads who are ready to discuss solutions. And that’s when you start to see results.

Here’s the bottom line: cold calling is becoming a thing of the past, and it’s time to adopt more effective methods for booking appointments. Social Runner is your answer.

If your sales team is stuck in the grind of cold calling, it’s time for a change. By automating your lead generation and appointment-setting processes, you’re not only saving time but also ensuring that your team reaches out to the correct prospects—those who are genuinely interested in what you have to offer.

Call to Action (CTA):

Tired of cold calling? Let’s discuss how Social Runner can help you schedule high-quality appointments without the hassle.