Smart B2B Business Development

How do our clients find hundreds of new customers?


Make a difference

We would love to see you make differentiating choices and stand out. Determine your current position, and choose your destination. Select the first opportunities and find a smart way to start reaching out to your target audience. Want to know how? Keep on reading or contact us.

Buyers are people,
make B2B personal

When you walk into a shop, how do you want the staff to act?  What feeling do you get when they start stalking you?

Too many companies are trying to sell their product or solution to prospects. Most people do not want you to sell them something, they want to choose a solution for their challenge.

Prospects will, however, allow you to advise them, as long as you are truly interested in their business and their personal challenges.

Start Smart &
idolize continuity

It is our mission to help companies to become Smart and Continious in their B2B market approach.

Find out how to engage with your prospects in a smart way. Add value, convince, and conquer whole subgroups.  Use tooling for automation and data retrieval. Use insights to keep on tuning your approach.

Keep on contacting new prospects, in a smart way, every day and never stop.

Selling to the brains (of people)

You no longer think B2B purchases are rational trade-offs, do you? Sure, there are requirements and standards. But…

Switching suppliers feels like taking risks. People will only move if the gains of switching seem to be bigger, than the risks of not changing at all. Plus: ‘Can I justify this move to my boss/to myself?’

So how do you overcome these hurdles?


Exited brains

Think, empathize, Invite. Once you have started, keep on contacting new prospects continuously. Refining the process along the way.


Read, think, respond, ask questions, and listen to the answers. Collaborate without expectations.  Build a relationship. Gain trust.


Serve and be an authority in your business. Make an impact with relevant content. Observe, flatter, supplement, approach, assist, convince, conquer.


We hardly engaged with prospects proactively. But it is necessary to fill the top of our funnel!

Thanks to Social Runner we got it done and my approach is still personal. Continuously I get introduced to relevant prospects that are ready to meet!

René van Dop

Founder, AXEZ


We like to make it personal. But preparing live events is time-consuming and was not always profitable.

TachYons makes our events more thoughtful and distinctive. Now our events are fully booked, they resonate and follow-up is guaranteed in the project!

Patrick Louwe

CEO, it2grow

Tools & Services by TachYons

Social Runner

Looking for new customers, applicants, or franchisees? Want to be more successful and effective? Or do you want to spend more time with your family? This will be your next favorite service!

Show it to me…


Constant Contact Lead generation & CRM
Marketing Automation

Are you sure all your customers and prospects are nurtured? Which customers have had no contact with your company in the last 3 months? Are they in the market for a repeat purchase or upsell? Get into Constant Contact.

Constant Contact how?


LinkedIn campaigns

Are your LinkedIn campaigns turning into camPAIgNs? Confused by the new subscription types, continuous chances, and rising add rates? Team with us to start your new favorite campaign!

Campaigns? Tell me more…

Strategy & tide

Do you have a strategy for your company? Are you sure it will make you stand out? Is your business model viable in the future?  It helps to have somebody with a fresh and different perspective take a good look before you start to execute.

Okay helmsman, tell me more…


Wondering why your marketing effort is not paying off? Who are all those website visitors and why do they not convert? Invested a lot in your website and is it not paying back? This will be your next favorite tool!

Show me the magic…

Business consultancy

What are your options in the current position? How to balance chances and changes? We have got Experienced consultants and entrepreneurs with experience in for example Retail, Restaurants, ICT, Trade, Franchising, and SaaS.

Show the consultants…

Sharing stories in blogs, video’s and podcasts

Inspiration & experience

Explore content with us

We like to explore, love asking questions and listen to your answers. But you might want to snoop around a bit first. Who knows, you might already find the information you need to make your Business Development Smart!

A few Drops of Inspiration

Every other week we send out a drop of Inspiration mixed with a few drops of Tips & Experiences. We currently have 1.263 subscribers enjoying the drops. Want to receive Drops of inspiration too?

Our most loved service

Is LinkedIn a great platform to engage with your target audience? Then Social Runner is your (legal) steroids.

Our clients are successful because we continuously contact new relevant prospects, with a compelling message. In their name, we grow the beginning of a professional B2B relationship. We seamlessly transfer the contact with a prospect when he or she is ready to get into more far-reaching contact.


We make sure your appearance on LinkedIn is professional, relevant, and adds value to your prospects.

If it suits you, we will assist in content creation and publication. You can still use and enjoy your profile as much as you want. But we will make sure you are perceived as a valuable person in the network of your prospects.


How do you complete a marathon? Do not stop.

We connect you to more and more prospects. We keep on going every day, every week, the whole year round.

We start 1-on-1 conversations, ask questions and add value. Most importantly: we are always ready to convert the contact into a meeting.


Do you want to know why these projects are almost always successful?  We choose a Smart strategy and keep on using insights from collected data and testing to find the most effective route.

By deploying A/B tests with different messages, styles, and subgroups, we find out which ways work best. We report at least monthly, to stay on top!

Common retail platforms were waning. Social Runner gave me a pro-active edge over the lagging competition.

Ruud Morien

Retail expert, Franchise Makelaar

I have a true challenge with the expert shortages in my market. Social Runner keeps on finding needles (candidates) in my haystack already 3 years and counting. I get in contact with candidates before they are aware that they are available.

Roel Cuijpers

Director, Ardosz

Want to explore your 'marathon'?

We are looking forward to hearing what the challenges are in your company and market.

If you want Smart B2B business development, we are ready to listen, contribute to your success, and execute!

Social Runner might just be what you need…

Our S.T.I.G. methodology

We need to understand where you are coming from, where you want to go, and why. With inspiration, reference, and support and by collecting data we make a plan for you. Then we test the waters and execute. With data from tools guiding us, we persevere until we succeed!


What is your Infinite Game? What are your long-term goals? Why is there a place for your company in your marketplace?

How does your product, service, or proposition make a difference to your customers?


Are there any markets left that can do without tooling? Using applications to automate activities for efficiency is only one of the reasons that make choosing the right tooling essential. But probably more important is gathering data to make Smart decisions.


Jack Weber


We do not only mean Data here. Insights might come from the tooling you use. Many insights come from interactions with prospects, customers, and peers.

Utilize data to make decisions based on facts and use experience in the field to choose new options.


If you choose your battles Smart and in line with your long term goals, the infinite game has started. You are meeting relevant new prospects and gaining respect. Time to conquer and monetize the value you add.

Never reside, keep on tuning to optimize. Growth is inevitable.

S.T.I.G. assures a comprehensive approach to the challenges of our customers. From in-depth interviews to thorough plans and continuous execution.

Jack Weber

Co-fouder TachYons

More result in your reports

All your projects at TachYons have at least a monthly results report. We continuously survey you on your experiences in your marketplace. What is the news on the street? How can we improve our tactics to optimize results?

We see it as our pleasant duty to keep on exploring, to go ahead until your challenge is met.

Your brains explore when you meet new people

Do you recognize this? When you meet somebody you feel an instant sentiment, even on a video call. The meeting progresses and you subconsciously fill in details you did not even consider in the first moments. Lovely how our brains work.

We want to experience that with you too. We want to get to know you and hear all about your (B2B) challenges.

What kind of meeting do you prefer?

Exited brains

Schedule a

Choose a convenient time for your obligation free online meeting.

Schedule a

Want to visit us in Reeuwijk? What do you want to discuss?

Schedule a
phone call

You can call us now or plan a call at th moment that suits you best.

Email a

Don’t feel like calling? Sometimes an email is more suitable.

You made it all the way here! Did we miss something you are looking for?

Maybe you can find it in this stack of titles and links. We have inserted our logo, to add some color!

Smart B2B

Business Development

About you & us

How we are

Who we are





On demand events


Market discovery

Market reach expansion

Live & online events

Lead nurturing



Constant Contact

Social Runner

Copyright © 2023 TachYons The Netherlands LLP. All Rights Reserved.