Smart B2B BUSINESS DEVELOPMENT Blog
Our drops of Inspiration
Why B2B New Business is crucial and How you can achieve It
This is a concise summary of the comprehensive white paper we wrote on the subject. You can download the complete white paper for free at the bottom of this blog. In the dynamic world of B2B, stagnation is synonymous with decline. For companies looking to grow and...
Defining Your Fitness Function for Exponential Growth
Defining Your Fitness Function for Exponential Growth Imagine knowing exactly where to channel your energy for maximum impact. Picture focusing on the specific actions that will drive your success, tailored to your unique goals and standards. This is the essence of...
Embracing the Infinite Game in B2B Sales
: Embracing the Infinite Game in B2B Sales Imagine a game whose primary goal isn't to win but to keep playing and evolving. This isn't just a whimsical idea but a profound strategy in the world of business. It’s the difference between finite and infinite games....
Having the Right People in the Right Positions
The Critical Importance of Having the Right People in the Right Positions for Business Success  In the world of business, the road from mediocrity to excellence is paved with strategic decisions, stellar products, and, most importantly, exceptional people. As a...
The Power of Rhythm
The Power of Rhythm: Monitoring Objectives and KPIs for Sustained Business Growth In the dynamic realm of business, a robust strategy and efficient sales and marketing activation are essential. Yet, a critical element that is frequently neglected for long-term...
How ‘Points of Improvement’ Can Supercharge Teamwork
From Feedback to : How 'Points of Improvement' Can Supercharge Your Teamwork We've all been there. You've poured your heart and soul into a document or presentation and it's time to collect feedback from colleagues. But how you frame that request can dramatically...
Mission Defines Strategy, and Strategy Defines Structure
Mission Defines Strategy, and Strategy Defines Structure: In the complicated world of business management, a guiding principle has been lasting over time: "Mission defines strategy, and strategy defines structure. " This deceptively simple sentence gives a...
Transforming your Sales Mindset to a Buying Mindset
Transforming your Sales Mindset to a Buying Mindset In the competitive world of business, navigating the dynamics of sales can frequently seem like a daunting challenge. Traditional sales techniques often disadvantage sellers, as they pursue potential buyers and...
Embracing Positive Communication:
Embracing Positive Communication: Crafting a Bright Future for Your Business? As a business consultant, I believe it's crucial to instill positivity, proactivity, and a forward-thinking mindset in entrepreneurs and business professionals. In today's...
Share of Wallet Growth
Share of Wallet Growth: The Key to Sustainable Customer Relationships and Profitability In the fast-paced business environment of today, it is vital for companies to fortify their market position and preserve their competitive advantage. A key element in this pursuit...
A Value-Driven Strategy for Entrepreneurial Success
Charting Your Course: A Value-Driven Strategy for Entrepreneurial Success At TachYons, we hold the belief that strategy transcends numbers and spreadsheets; it's about plotting a path to success. As a strategy consultant, I find inspiration in Steve Jobs' notion that...
Marketing is About Values: A Lesson from Steve Jobs
Marketing is About Values: A Lesson from Steve Jobs Introduction In today's bustling marketplace, where innumerable brands compete for attention, it's all too simple to become overwhelmed. Firms inundate us with an array of features, specifications, and discounts, yet...
The 24-Hour Positivity Challenge:
The 24-Hour Positivity Challenge: A Business Consultant's Experiment As a business consultant, much of my time is dedicated to strategizing and problem-solving. It's common to become entangled in a maze of "what ifs" and potential worst-case scenarios. However, I...
Culture & Talent: The Twin Engines of Business Growth
Culture & Talent: The Twin Engines of Business Growth In today's competitive business landscape, success hinges on two crucial elements: fostering a thriving corporate culture and strategically deploying your most valuable asset – your people. These elements are...
Adding Value Beyond Price
Unlocking Success: Adding Value Beyond Price In the dynamic realm of entrepreneurship, success hinges not merely on the price tag attached to your product or service but rather on the value it brings to your customers. As a business consultant committed to...
“If You Can’t Measure It, You Can’t Improve It”
"If You Can't Measure It, You Can't Improve It": Putting Peter Drucker's Wisdom into Practice Peter Drucker, a giant in the world of management thinking, famously said, "If you can't measure it, you can't manage it." This seemingly simple statement packs a powerful...
Embracing Positive Communication
Embracing Positive Communication: Shaping a Bright Future for Your Business  As a business consultant, I am deeply committed to fostering a culture of positivity, proactivity, and forward-thinking among entrepreneurs and business leaders. In today's rapidly evolving...
Three Rules for a Successful Entrepreneur
Three Rules for Successful Entrepreneurship: Adding Value, Increasing Revenue, and Strategic Implementation. As a business consultant, I've worked with numerous entrepreneurs and startups, guiding them through the highs and lows of building a successful...
The Unwavering Importance of Value-Based Strategies
The Unwavering Importance of Value-Based Strategies: Creating a Sustainable Competitive Edge In the fats chancing landscape of business, where competition is fierce and innovation is the name of the game, a company's ability to stand out from the crowd hinges on its...
The Art of War, Sun Tzu: A Strategic Parallel for Business Success
The Art of War: A Strategic Parallel for Business Success Of course, many good books have been written and not every book is about strategy, but comparing the books that have received a lot of attention with strategy is still fun. Or how we can use the lessons...
An Insight into Operational Excellence for Achieving Business Goals
tired of watching your business goals fade into the distance Are you tired of watching your business goals fade into the distance due to operational inefficiencies? Welcome to "Perfect Planning: An Insight into Operational Excellence for Achieving Business Goals."...
Implementing Value-Oriented Thinking in Your Business
Implementing Value-Oriented Thinking in Your Business: A Practical Guide In the dynamic business landscape, adopting a value-oriented mindset is not just a strategy; it's a transformative approach that can reshape how your brand is perceived and, consequently, how...
Crafting a Compelling Brand Story
The Art of Crafting a Compelling Brand Story: A Guide to Authentic Narratives In the ever-evolving marketing landscape, one timeless element remains at the forefront of connecting businesses with their audience—the art of storytelling. Beyond mere transactions and...
Boosting Revenue through Value-Oriented Thinking
Boosting Revenue through Value-Oriented Thinking In the realm of business, one of the most transformative approaches to success is adopting a value-oriented mindset. A prime example of this ethos is the legendary Steve Jobs, whose innovative thinking revolutionised...
Embracing a Darwinian Approach in Business
The ability to navigate through constant change In the dynamic landscape of the business world, survival is no longer a measure of strength alone; it is about adaptability, resilience, and the ability to navigate through a constantly changing environment. Charles...
The Metrics of Success: Measuring the Impact of a Value-Based Strategy
Measuring the impact of a value-based strategy In the ever-evolving business landscape, financial performance does not define success. A paradigm shift has occurred, and businesses recognise the importance of a value-based strategy extending beyond profit margins to...
The Unwavering Importance of Value-Based Strategies
The Unwavering Importance of Value-Based Strategies: Creating a Sustainable Competitive Edge In the ever-evolving landscape of business, where competition is fierce and innovation is the name of the game, a company's ability to stand out from the crowd hinges on its...
A key to goal achievement
A Key to goal achievement Understanding and enhancing client strategies is pivotal in driving growth and success in a rapidly shifting business landscape. Whether you're an established business consultant or an emerging professional in the field, you recognize that a...
The Importance of Mindset, Skillset, and Habits
The Power of the Right Mindset, the Correct Skillset, and the Needed Habits for Results. In today's fast-paced world, achieving desired results requires more than just having the right skillset. It's about adopting the right mindset and cultivating the necessary...
Unveiling the S.T.I.G. Methodology
A Path to Sustainable Business Growth In the ever-evolving landscape of business, staying ahead requires more than just innovative ideas. It demands a systematic approach that combines strategic thinking, actionable tools, insightful analysis, and a commitment to...
Solution Selling
Solution selling Solution Selling is a sales methodology that identifies and solves the customer’s pain points by offering a tailored solution that meets their needs. Unlike traditional selling techniques that focus on pushing products or services, solution selling is...
More followers on your LinkedIn Company page, why would you? + 5 tips
More followers for your LinkedIn Company page, why would you? It sometimes takes effort to convince business owners of the importance of having enough content and followers on their LinkedIn Company page. Probably also because it is something you have to work on...
We are in an Infinite Game, for 10 years
This summer TachYons is 10 years old! We will of course celebrate that, because we are proud of it. It's also a time to think a little more existentially. Why do we still exist after 10 years and what will we do in the coming years? We get inspiration from, among...
5 tips to score more on LinkedIn this week
5 Tips to score more on LinkedIn this week You have thought hard about your LinkedIn profile and endlessly polished the texts on it. But does your profile help your prospects accept your connection request? Because I want LinkedIn to remain a fun place to be, I'm...
Meeting prospects earlier on (4 advantages)
Meeting prospects earlier on (4 advantages) Many companies invest almost all their marketing budget in online ads, like at Google or LinkedIn. The aim then is to lure people to their own website and get them to fill in a form or contact sales department there. In our...
Hunting or fishing in acquisition and recruitment? What works best?
Fishing in a different pond? Looking for new clients or looking for a new employee? They seem very different, but there are some important similarities between acquisition and recruitment. And you could take a completely different approach. Placing a fancy ad on...